Our Story

Guiding Type was founded in January 2014. We have worked with a wide range of clients internationally and throughout the U.S. We helped hone their product and service messaging to consumers, as well as refined their overall brand messaging.

Our clients include entrepreneurs who needed content created from scratch for their startups and companies with a track record in the marketplace who needed help developing fresh content.

We've also developed content, marketing, and social media strategies for businesses, nonprofits, and individuals that incorporated both print and digital elements. Some of that work and testimonials can be reviewed here on our co-founder's portfolio page. You can also review some of the clients we have worked with here.

About Stephen J. McConnell, Guiding Type Founder/Owner

Stephen J. McConnell is an award-winning writer, former investigative news reporter, founder of Denver, Colorado-based content development/online marketing company Guiding Type, and director of marketing and content for Golden, Colorado-based Conundrum Press.

Stephen’s career in writing, marketing, content development, and online marketing has run the gamut from tweets to white papers to novels to poetry and everything in between. His more than 2,000 articles, stories, blogs and other writings have appeared in numerous publications throughout the U.S. and internationally.

He was the publisher of an environmental news website that reached an international audience. He earned a master’s degree from New York University in writing in 2016 and a bachelor’s degree from Radford University in English in 2005. In 2016, he published an eBook on creative writing, In Search of You. Creative Writing: Journey, Style, Method.

He has ghostwritten columns for organizations that were published in outlets with a national reach. He has also developed social marketing, digital marketing and content strategies for businesses to increase their revenue and project their brands to a wider audience.

Some of his work for clients, as well as work testimonials and recommendations, can be reviewed here. 

Education: 

• Ph.D. Candidate: Public Communication and Technology (Mass Communication) at Colorado State University.

• Master of Science, Professional Writing. New York University, 2016, with distinction.

• Bachelor of Science, English. Minor: Geography. Radford University, 2005, summa cum laude.

Skills: 

Adobe InDesign, Adobe Photoshop, Animation, Audio Recording/Editing, Content Management, Data Collection and Analysis, Document Design and Layout, Drupal, Event Planning, Google AdWords, Google Analytics, Google SEO, Google Tag Manager, HTML and CSS, Information Architecture/Design, Interviewing, Photography, PowerPoint, Project Management, Public Relations, Social Media Management, Squarespace, User Interface Design, Video Recording/Editing, Web Data Analysis, Website Design, WordPress